PARCELLOC guides parcel placement at loading and parcel finding at delivery
PARCELLOC
Digitalizing the Last Mile
Winnerc2p Startup Innovation Award 2026First & Last Mile · Parcel+Post Expo, London

Peak delivery volumes.
Business as usual.

PARCELLOC guides every driver through loading and delivery: matching your most experienced driver on an easy day, 30-40% more efficient on a standard one, and turning a peak into today's normal day.

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The challenge

Making last-mile performance predictable

Parcel operators have spent the last decade optimising sorting centres, route planning, tracking and customer visibility. One critical part of the delivery process has been left largely to individual experience: what happens inside and around the delivery vehicle. As volumes grow and experienced drivers become harder to find, predictable performance has become one of the industry's greatest challenges.

PARCELLOC makes this final step predictable. By combining route information, parcel data and vehicle configuration, it determines the optimal position for every parcel and intuitively guides drivers during loading and delivery - running on the scanning and planning infrastructure operators already have.

Instead of asking operators to redesign established workflows, PARCELLOC strengthens the processes they already trust. It augments drivers rather than replacing them, reducing cognitive workload and improving consistency: 30-40% more efficient loading and delivery on a normal day, and extreme volumes on a peak day handled as efficiently as a normal day runs today.

Delivered as a per-vehicle subscription, savings reach up to 9 times the subscription cost - a more predictable, scalable and resilient last-mile operation, and the digital operational foundation for tomorrow.

Why PARCELLOC

Three reasons for operators to choose PARCELLOC

One system for every day: easy, normal, peak

On an easy day, any driver matches your most experienced one. On a normal day, loading and delivery are 30-40% more efficient than that driver. On a peak day, extreme volumes run as smoothly as a normal day does today.

Designed for adoption: new intelligence on existing infrastructure

PARCELLOC applies optimisation inside the vehicle, not only upstream in the network, using the scanning, planning and vehicle data operators already generate. No new scanning ecosystem is required, keeping operational change and implementation risk low. Deployment can start with one vehicle.

Built to scale, designed for the future of last-mile

PARCELLOC optimises loading and parcel retrieval today, and scales seamlessly with any operation. Modular by design, the same foundation extends to new operational models, diverse vehicle concepts and future technologies as parcel delivery continues to change.

How it works

Guidance at loading. Certainty at delivery.

PARCELLOC guides the driver where to place each parcel when loading the van - and where to find it at the delivery stop. It runs on existing scan infrastructure, fed by route, parcel and vehicle data. Keep scrolling to follow a parcel from loading to delivery.

1 Loading
→
2 Delivery
Loading concept: identify parcels, PARCELLOC CORE optimises placement, place parcel where indicated Delivery concept: PARCELLOC CORE identifies parcels for delivery, select deliveries, take indicated parcels
Loading a delivery van at the dock Guided parcel placement on van racks Driver locating a parcel with guidance PARCELLOC-equipped delivery van Loading
Loading a delivery van at the dock Guided parcel placement on van racks Driver locating a parcel with guidance PARCELLOC-equipped delivery van
30-40%
more efficient loading & delivery
benchmarked with a leading European postal operator
up to 9x
return on investment
savings up to 9 times the per-vehicle subscription cost
50+
years of combined founder expertise
operational innovation, user-centred design, technology
Testing & validation

Validated with the people who do the work

PARCELLOC has been tested at proof-of-concept level. A laboratory demonstrator and a vehicle demonstrator were used to evaluate usability, loading efficiency and integration with existing delivery workflows, benchmarked against current loading and delivery practices with a leading European postal operator. Efficiency gains of 30-40% were shown; simulation models across vehicle configurations and operational scenarios indicate a fleet reduction potential of around 10%.

The concept is supported by professionals from leading parcel delivery organisations. A VLAIO-funded Proof-of-Business programme, running since March 2026, is validating commercial applicability across multiple European parcel operators - the structured step between proof-of-concept and live deployment.

In September 2026, PARCELLOC won the c2p Startup Innovation Award in the First & Last Mile category at Parcel+Post Expo, London, judged by an international panel of 15 industry judges.

What the industry says

Heard from the field

“PARCELLOC is the kind of innovation that helps our industry to make real progress: pragmatic, down-to-earth, and at the same time cost efficient, feasible and affordable.”

Marc Sorgeloos
MARC SORGELOOS
Manager Automation, bpost

“I have worked together successfully with this team. When I need to develop innovative solutions for challenges in logistics, I prefer to do that again with these guys.”

Richard Leveling
RICHARD LEVELING
Lead Strategy & Asset, Ampère
Founders

Built by operators, engineers and designers

We spent years developing mobility and logistics technology together before founding PARCELLOC to solve one of the biggest remaining operational challenges in parcel delivery.

Bas van den Heuvel

Bas van den Heuvel

Co-Founder · CEO & CTO

Technology and product innovation leader with extensive experience in developing scalable technology platforms. Former Technology Innovation Lead and Product Platform Lead at Ford Motor Company; incoming visiting professor in mobility & urban logistics.

Mark Gijbels

Mark Gijbels

Co-Founder · CFO

Innovation strategist with more than twenty years of international experience in mobility, logistics and technology commercialisation. Former Strategic Lead Smart Logistics and External Partnership Manager at Ford Motor Company.

Pieter Diepenmaat

Pieter Diepenmaat

Co-Founder · COO & CDO

Industrial designer specialised in translating complex operational challenges into intuitive user-centred solutions. Former Design Lead at Nederlandse Spoorwegen and Strategic Design Lead at Ford Motor Company.

Supported by experienced industry advisors from

bpost Ampère (Bol.com) Raw Stadia
Contact

Shape the next generation of last-mile operations

PARCELLOC is looking for progressive postal and parcel operators willing to run a structured test on a limited set of routes. PARCELLOC works from the scan and planning data you already produce, requires no change to your route-planning system, and is fitted to a small number of vehicles for the duration of the test.

In return, you get a measured comparison against your current loading and delivery practice - on your own routes and volumes - and direct influence on the modular configuration that fits your operation. We also welcome strategic technology partners and investors who share our vision of making last-mile delivery more predictable, scalable and driver-friendly.

Get in touch
contact@parcelloc.io · LinkedIn

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